Questionnaire analysis

I asked this question to judge how large the potential market for my magazine was, and how regularly it should be released. It seems the majority of my demographic would prefer a weekly magazine, such as NME – in the era of instant information on the internet, a quick, regular magazine is needed to stay up to date and relevant.

 I asked this question to judge which magazine I should use for my main style model. Depending on which is most popular with my demographic, I should try and replicate its style. Q appears to be the most popular in this case, closely followed by NME. Therefore, I should look at issues of Q to see which conventions I should take onboard.

 Although I will only actually be writing one article – one based on music – I need to include the headlines of many other articles. As such, I thought possibly including articles on film and TV – as NME do – could be a suitable idea. Opinion is split entirely down the middle on this, so it’s entirely down to me. I probably won’t include anything about film or TV, to keep the magazine’s focus on music – there was no overwhelming lean in opinion in favour of doing so, so therefore it would be safer not to.

 Some magazines such as Mixmag and Kerrang regularly feature free gifts, such as posters or cover CDs. It seems the majority of people would prefer my magazine to include such free gifts – possibly the minority against it are worried it could drive up the cost of the publication.

 So as to better judge what my magazine should look like and contain, I asked which points put some people off. By identifying these pitfalls, I can avoid them in my own magazine. My results have identified that a poor choice of artist is the most unappealing factor for consumers, and therefore I must be careful in which artists I advertise on the cover.

 I asked this question to discover which feature of a front cover attracts people the most successfully. It turned out that people consider strong design aspects and familiar cover stars to be the most appealing aspects of front covers, and therefore I will have to design my cover around this.

 Opinion on this topic, as with question 3, was split equally down the middle. Some magazines – such as Q – deal with a wide variety of music genres, whereas magazines such as MixMag deal with a much narrower spectrum. I will opt for the latter, as it would allow me to arrange stylistic elements of the magazine more suitably for one single genre.

 Including the price on the cover of a magazine is a staple convention, but I could only include a price that people would actually willingly pay. The majority of people would be willing to pay up to £4 for a magazine, and so I now know that a price of under £4 will be the most suitable to include on my front cover.

 For my project, I need only write one article, and therefore it is imperative that this article meets the wants of my demographic. Consumers appear to be far more interested in reading an article talking about currently popular artists, whilst the next popular result was articles detailing up & coming artists.

The colour scheme of a magazine is incredibly important, with certain colours being particularly associated with it. Red, used for the title in both NME and Q, was the joint most popular with white, followed closely by black. If I am to use a house style colour scheme, I will therefore use red, black and white, as these are the most commonly associated colours with music magazines.